Is Natural Really Better?2018-04-22T02:53:00-07:00

Yes. (We sell natural products. What did you think we’d say? 😊) We absolutely believe cleaner is better. To be clear, 100% Natural does not automatically mean allergy free or higher performance. What it does mean is the ingredients are not derived from petrochemicals. It means no artificial preservatives, no artificial colors, no artificial fragrances. All of our ingredients come from renewable resources. All of our ingredients are premium and pure.

You will always know what you are getting in our formulas.

Who is in charge of regulating claims like Natural and Organic for personal care?2018-07-16T08:16:11-07:00

Technically it is the Food and Drug Administration but they have not set official definitions for either Natural or Organic.

If you see an organic seal on a product, that is from the US Department of Agriculture and it is a food-based certification. It is certified and means the content of the product has been certified to be at least 95% organic. Our Organic Coconut Oil is 100% organic.

How can I tell if a product is truly natural?2018-07-16T11:50:26-07:00

Read the ingredient list. Some companies will say “natural” on the front label but their ingredient list is full of petrochemicals. Every company is required to make their ingredient list available to customers. Everything must be listed using International Nomenclature of Cosmetic Ingredient names—but everyone just calls them INCI names. These are standardized ingredient names that are usually the Latin, English or scientific name for the ingredient. You can look up the common name for INCI names on the internet but we also include the common names with all of our products to save you some time.

What is the IT’S ALL GOOD® definition of “Natural”?2018-04-23T16:14:16-07:00

Our definition of natural means minimally and simply derived from nature. Our ingredients are gently processed and distilled. For example, turning a coconut into coconut oil takes some processing but we choose coconut oil that is created without chemical processing. An INCI would list both types the same but the latter could contain traces of ingredients like hexane.

Who is in charge of regulating claims like Natural and Organic for personal care?2018-04-23T16:17:15-07:00

The United States Department of Agriculture (USDA) regulates organic claims for food and has specific requirements that producers must follow and document. It is difficult and expensive to get certified, that is one of the reasons organic costs more.

The Food and Drug Administration (FDA) sets standards for personal care products like cleansers and moisturizers and cosmetics but they also regulate things like food labeling, pharmaceuticals for people and animals, medical devices from tongue depressors to x-ray machines, artificial organs, tobacco products, bar code scanners, and even phone apps that are related to health.

Everything on the market is supposed to follow FDA guidelines but everything on the market has not been inspected or approved by the FDA.

The FDA accepts the USDA organic seal for personal care but they have not gotten around to defining Natural.

Shouldn’t the definition of Natural be defined to protect consumers?2018-04-23T16:14:12-07:00


We believe better information leads to better decisions.

It would also cut down on companies fudging about their “naturalness”.

If I know what is in your product, can’t I just make it at home?2018-04-23T16:14:09-07:00

Yes. But simple isn’t easy. You could source the highest quality ingredients, convert your kitchen into a filling station and spend your time mixing ingredients at just the right time and at just the right temperature and hope it comes out right or you could just let us do it. We have decades of experience formulating and making products that work and are nice to use. Relax, we’ve got this.

What is wrong with artificial fragrances?2018-04-23T16:17:58-07:00

An artificial fragrance is not a singular thing. An artificial fragrance is made by combining a lot of different chemicals. When you see “Fragrance” listed on an ingredient list, there might be 10, 50, 100 ingredients that make up that one “Fragrance”. This is not an exaggeration. Some fragrances are made by combining previous fragrances. The EU has identified some of these fragrance ingredients as known irritants and requires warnings on labels. But, this isn’t about Europe or regulatory agencies. This is about YOU. Every ingredient in a formula has the potential to cause an allergic reaction. Each additional ingredient could be something YOU are allergic to. We want you to know what you are using so you can make good decisions about what you put on your skin. That is why we list everything.

Why do you use plastic?2018-04-23T16:14:07-07:00

We debated this a lot. A. Lot. It came down to safety. Glass breaks. Many of our products are going to be used in the bathroom. People asked us for plastic for safety.

It is worth noting that we need to use glass to preserve the efficacy of some of our products. We use break-resistant, double-walled amber glass rollerball vials to protect our essential oil blends. We also use amber glass with a dropper seal to protect the antioxidant-rich ingredients in our Glow Serum™

What about renewable plastics or ocean plastics?2018-07-16T11:51:56-07:00

We are interested. We are hopeful. We haven’t found a consistent supply of recycled or ocean plastics in the kinds of containers we need. When we make the switch, we will be sure the containers are able to preserve and protect your products appropriately. We hope that the supply chain for these kinds of containers continues to grow and expand.

What if I have more questions?2018-04-23T16:14:03-07:00

Ask by clicking here. We’ll get back with you. If it seems interesting to everyone, we’ll post it on this page.

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