Read the ingredient list. Some companies will say “natural” on the front label but their ingredient list is full of petrochemicals. Every company is required to make their ingredient list available to customers. Everything must be listed using International Nomenclature of Cosmetic Ingredient names—but everyone just calls them INCI names. These are standardized ingredient names that are usually the Latin, English or scientific name for the ingredient. You can look up the common name for INCI names on the internet but we also include the common names with all of our products to save you some time.